Industry Overview: Public Relations at the Speed of Light

Can you imagine working in the public relations industry before the Internet and social media? While this may seem unfathomable to us, not too long ago social media did not exist. Public Relations is an evolving industry that has completely transformed over the years and will continue to change. Join Industry Overview: Public Relations at the Speed of Light with Michael O’Brien, partner and director of New York Client Development for the North American region of Ketchum, Inc. at the Marist PRSSA Regional Conference to learn all that you need to know about the stimulating and always shifting public relations industry.

During this interactive session, O’Brien will explore the transformation of the public relations industry and its implications for young professionals entering the field. He will share his insights on the necessary skill sets, evolving roles and responsibilities, as well as new career opportunities, available today in the public relations world. This session is perfect for all of you interested in exploring the new communication frontier that is public relations.

O’Brien, a Marist graduate, has witnessed the evolution of the profession firsthand. O’Brien has held many positions at firms such as Cohn & Wolfe, Ogilvy Public Relations and MasterCard International. His past clients range from Nike to Ford to Panasonic. In his current position at Ketchum Inc., he focuses on enhancing and expanding client relations with an emphasis on supporting one of the agency’s longest-standing global client relationships, FedEx, among others.

Don’t miss Industry Overview: Public Relations at the Speed of Light at the Marist PRSSA Regional Conference on February 28, 2015 from 10:45 a.m. – 11:45 a.m.

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