Apple Offers Limited Response to Mass Outage

Article by Ashley Usher | esPResso Committee Member

Image courtesy of Wikimedia Commons

Image courtesy of Wikimedia Commons

On March 11, many Apple customers experienced service outages starting at 5 a.m. Service was not fully restored until 4 p.m. iTunes and the App Store were both affected.

Apple made a statement to CNBC apologizing for the outage: “We apologize to our customers experiencing problems with iTunes and other services this morning. The cause was an internal DNS error at Apple. We’re working to make all of the services available to customers as soon as possible, and we thank everyone for their patience.”

Outages occurred in the U.S., Switzerland, Spain and the U.K. Apple’s system status page was updated continuously throughout the day with a list of problems. The iCloud service was the first to have problems, but iTunes, one of Apple’s dominant sources of revenue, also experienced problems.

In the first quarter of this year, Apple saw $2.6 billion in net sales from the service, according to CNBC. Many consumers want more information on what initially caused the problems and what can be done to avoid them from happening again. Apple has not released a follow up statement to customers on the outage. Although this outage may not have impacted Apple in the long term, the company needs to find a better way of responding to errors that affect many of its loyal customers.


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