“Mad Men” Takes on Manhattan to Promote Final Season

Article by Jessica SchianodiCola | esPResso Staff Writer

The hit television drama series “Mad Men” will be giving up its 10 p.m. Sunday night time slot on AMC after it airs its seventh and final season this spring. Although the show’s finale premiered April 5, the cast and crew have been building up excitement about the upcoming episodes for weeks.

In anticipation for the show’s finale, Matthew Weiner, the creator of “Mad Men,” along with his cast have been pulling off a massive public relations campaign all over Manhattan.

First, there is the Don Draper bench located at 1271 Avenue of the Americas in midtown Manhattan.  According to The Associated Press, the bench features the famous silhouette of protagonist Don Draper and sits right outside the Time & Life Building, which is where the show’s fictional 1960s ad agency is located.

But the public relations pros did not stop there.  Nearly three-dozen bistros took part in “Mad Men Dining Week” and served 1960s-insprired meals and cocktails.  Museums, such as the Museum of the Moving Image and the Smithsonian’s National Museum of American History, accepted artifacts, costumes, props and scripts from the “Mad Men” series.  Finally, the street signs at the corner of Sixth Avenue and 50th Street have been temporarily changed to “Mad Men Ave.” and “Don Draper Way.”

The “Mad Men” family wants to go out with a bang and by engaging in interactive, creative and interesting ways, they have been able to attract many different audiences. Not only did the campaign excite avid fans of the show, but it also sparked interest among non-viewers.

Elisabeth Teichner, a junior at Marist, shared, “This is one of the few shows I actually have not seen yet, but I’ve been seeing and hearing a lot of hype about this final season. I really think it was promoted in a cool, unique way and it honestly made me a pretty interested in watching the show.”

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