Samsung Responds to #Bendgate 2.0

Article by Carly Gray | esPResso Committee Member

Image courtesy of Wikimedia Commons

Image courtesy of Wikimedia Commons

#Bendgate is back in the news as Samsung’s new Galaxy S6 edge makes headlines for its arguably faulty design.

Bendgate is a topic that has been circulating the Internet ever since the iPhone 6 Plus hit the shelves last fall. The new and improved iPhone suddenly began bending in the pockets of customer’s worldwide, which led many unsatisfied individuals to refer to this as the #Bendgate scandal.

Samsung is a company that is in constant competition with Apple so the company took this opportunity to respond to the #Bendgate scandal with a bend test video of its own. This was their attempt to earn good publicity in order to capture the attention of customers and possibly switch Apple fans over to the company’s products.In the response video the company demonstrates its Galaxy S6 edge smartphone withstanding high amounts of pressure without breaking or bending.

In response to Samsung’s video, SquareTrade created its own bend test video in early April. SquareTrade demonstrated three different phones enduring the test. These three phones included the Apple iPhone 6 Plus, the Galaxy S6 edge and the new HTC. Throughout these tests, SquareTrade discovered that the iPhone 6 Plus bent at 110 pounds of pressure and reached its breaking point at 173 pounds of applied pressure. In contrast, the Galaxy S6 edge bent at the same amount of applied pressure; however, it broke completely at only 149 pounds. This is when the phone completely shattered, glass going everywhere. “Instead of a bent phone, they may have a pocket full of glass,” says SquareTrade.

Displeased with SquareTrade’s video, Samsung issued a response claiming that the company was pocketing the device wrong. Samsung claims that the backside of the Galaxy S6 edge is actually a lot stronger than its front side, which is why it ended up breaking. “…this test does not show the strength of the back side. Some smartphones have different durability in each the front and backsides respectively,” said the company according to an article from Forbes. SquareTrade only tested the front side, which may mislead consumers about the durability of the respective smartphones.

Samsung has asked SquareTrade to redo its video, testing both the front and the back of the device. The impact to a company’s reputation can be severe when it comes to the durability of a brand’s products. If Samsung wants to compete with Apple, the company has to be smarter about the way it handles its public relations, especially when dealing with an already controversial topic. It is not respectful to put other products down in order for its own product to shine in comparison.


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