Red Foxes Attend PRSSA National Conference

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Article by Rebecca Golub | esPResso Committee Member

This year, Monica Couvillion and Rebecca Golub represented Marist at the PRSSA National Conference held in Atlanta, and they had an amazing experience.

The first day of the conference, Friday, Nov. 6th, they visited two of the most reputable public relations agencies in the world: Weber Shandwick and Edelman. During Golub’s visit to Weber Shandwick, she was advised on what the agency looks for when they are hiring interns: “intellectual curiosity and a high degree of skepticism.” After their agency tours, Couvillion and Golub attended an information session on how to network with speakers that they would be meeting the next day. The networking pointers were: always research professionals you want to network with, send a meaningful gift to that person to show them you care, always say thank you and maintain the connection. Golub also attended a session that taught me how to enhance the Marist PRSSA Chapter work in the Marist community by working with other clubs to run events that will bring people from two or more disciplines together. There was even a session on helpful fundraising tips!

On Saturday, Nov. 7th, Couvillion and Golub received the Star Chapter Award on behalf of Marist PRSSA for a second consecutive year at The PRSSA National Conference. Marist PRSSA is incredibly proud of this accomplishment. Marist PRSSA continues to advance from one accomplishment to another. Not only has the Chapter won the Star Chapter Award this year, it also won the Pacesetter Award for the month of September. With the ambition that the chapter membership and executive board holds, Golub can say with confidence that the possibilities are endless.

Couvillion and Golub continued their day attending lectures from some of the best in the communication industry. Golub’s favorite speaker of the day was the conference keynote speaker, Vice President of Public Affairs and Communication for Coca-Cola, North America, Scott Williamson. He taught the whole PRSSA national delegation that the most important skills to have in communications are to “be a good storyteller”, “sweat the details” because no job is too small to give your best effort, not to forget about what our gut tells us and to always look for what’s coming next in public relations.

Overall, attending this conference was an incredible experience and PRSSA National encourages anyone who is driven and passionate about PRSSA to attend conferences in the future. Couvillion and Golub cannot wait to see what the future holds for the talented communication students at Marist College.

Photos credited by Rebecca Golub.

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