Article by Katy Zielinski | esPResso Staff Writer
By now, everyone is familiar with Black Friday and Cyber Monday. Following Thanksgiving, shoppers nationwide have the opportunity to find perfect (and discounted) gifts for their loved ones. However, #GivingTuesday shifts the focus of materialistic shoppers during the holiday season and encourages the donation of “time, resources, and talent to address local challenges.”
92nd Street Y (92Y) started the holiday four years ago and #GivingTuesday has since grown; 92Y now collaborates with the United Nations Foundation and 30,000 other worldwide organizations spanning 68 countries. Last year alone, NPR reported that #GivingTuesday raised $46 million for charities worldwide.
92Y states that this holiday is “fueled by social media and collaboration.” Several celebrities have stepped in to spread the word about #GivingTuesday. Neil Patrick Harris, Leighton Meester, Boston Bruins and several others used their social media accounts to encourage donations to their favorite charities.
92Y, a community center located in New York City, hopes to “promote individual and family development and participation in civic life.” This new initiative is a small addition to their numerous other services.