The Role of Public Relations and Media at COP21


Article by Cristina Drimbaren | esPResso Editor

This year’s United Nations Climate Change Conference, or COP 21, is being held in Le Bourget, France, a city near Paris, from Nov. 30 until Dec. 11. The main goal of the conference is to generate a universal and international agreement on climate change and containing global warming, specifically keeping it under 2 °C, or around 36° F.

It is clearly important to incorporate media into the UN talks in order to keep everyone outside of the event informed of the invaluable information being exchanged. Top PR firms have been employed in order to reach a wider audience. Edelman, for instance, has always been focused on pursing international interests and understands the importance of global presence, especially in Europe.

The goal of the PR firms and consequently the media, is to generate widespread positive international coverage. Specifically, countries who have representatives involved in France have hired companies to delegate to the media. One such example is India, who enrolled the help of Edelman to create a relationship with journalists to share the work of the Indian government at the climate talks.

The climate talks were originally intended to end on Friday, Dec. 11 but as has been the case the past few years, it will flow over into the weekend. However, it is clear that the impact of what is ultimately achieved in Paris will continue to have global effects for the foreseeable future, with the help of public relations initiatives.

Photo credited by Wikimedia.


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