Article by Christina Crasto | esPResso Staff Writer
After facing massive E. coli and salmonella outbreaks, Chipotle continues its search for new strategies to regain the trust of its publics. Chipotle’s latest tactic is to offer free burritos by texting the word “raincheck” to 888-222.
Chipotle offered this coupon to appease all their customers, especially those who tried to visit stores on Monday when all 2,000 locations were shut down during lunchtime from 11 a.m. to 3 p.m. for food safety meetings. These meetings focused on implementing new company policies, including sick leave for all employees, tomato processing only at central plants, restricting meat marinating to during the night and blanching raw vegetables before serving. The objective of these policies is to avoid cross-contamination during the preparation of meat and vegetables.
Even in spite of its recent crises, Chipotle seems to be gradually regaining customers’ trust. The question remains: how many more free burritos will it take before the company’s stock can increase its damaged stock price?