Article by Marissa Kelly | esPResso Committee Member
The happiest place on earth has found a new and creative way to spread their magic all over. Partnered with the Make-A-Wish foundation, Disney recently announced their parks will donate $5 to the nonprofit organization for every photo shared with individuals wearing a Mickey Mouse ears hat. The parks will also donate the same amount for anyone sharing a photo with their own, unique way of depicting the beloved signature ears.
The donating process began February 18, 2016 and will conclude on March 14, 2016. All those participating can share their images via Facebook, Twitter or Instagram, and must include the hashtag #ShareYourEars. All donations provided by Disney Parks will help the lives of children dealing with all life-threatening medical illnesses.
Disney has been working with the Make-A-Wish foundation for nearly 35 years now. Throughout their partnership, the two organizations have been able to grant more than 100,000 wishes to children all over the country. By recognizing the power of social media and the activity of “sharing” photos, Disney can give all the opportunity to make a difference online.
In a promotional video for #ShareYourEars (featured below) the narrator notes, “You share your photos for fun, for laughs, for style, for friends and now you can share for good.” Disney and the Make-A-Wish foundation have now made it possible for a single share to go a long way. With only a pair of ears and the simple click of a button, anyone can make a difference.