Article by Katy Zielinsky | esPResso Staff Writer
Every year on March 8, swarms of people line up outside IHOP for one common goal: free pancakes. It sounds too good to be true. But since 2006, IHOP has served one free short stack of buttermilk pancakes between 7 a.m. and 7 p.m. In exchange, customers are asked to leave a donation for a good cause.
In the process of feeding America delicious pancakes, they have raised $20 million on National Pancake Day for the past 10 years. IHOP teamed with Children’s Miracle Network Hospitals, a group that fundraises for 170 children’s hospitals across the United States and Canada. All donations made on National Pancake Day will fund treatments and healthcare services for the local children’s hospital.
To get the word out about the event, IHOP bombarded Twitter and other social media. They encouraged diners to use #NATLPancakeDay and share their experience on their own social media accounts.
Last year, IHOP served 6.6 million free pancakes; that’s a 19 mile high stack of pancakes. They raised $3.5 million, a goal that they hope to beat this year. Knowing that your donations will help save children’s lives makes your pancakes taste even better.