Glamour Magazine’s Misconception of Plus-Size

Article by Marissa Kelly | esPResso Committee Member

Earlier this month, Glamour Magazine, partnered with retailer Lane Bryant, debuted a new special Plus Size edition of the publication. The issue targeted women sizes 12 and up and featured famous plus-size women such as models Ashley Graham, Candice Huffine, and Victoria Lee. While the new edition had the potential to act as a new platform for the body positive movement, Glamour ran into some trouble. Without consent from actress and comedian Amy Schumer, the magazine listed her on the cover alongside Adele and Melissa McCarthy as one of the “women that inspire us.”

Schumer, known for her sharp commentary and wit, quickly took to social media to express her feelings on the situation. The actress used Instagram to share a picture of where her name was listed on the magazine, as well as noting that she believes nothing is wrong with being a plus-sized woman. She wrote, “@glamourmag put me in their plus size only issue without asking or letting me know and it doesn’t feel right to me.” Schumer also included that while plus size is considered a size 16 in America, she falls between a size 6 and 8.

Later on, the comedian posted a video of herself running on a beach in a bikini on Instagram. In her post, she wrote, “Bottom line seems to be that these labels are unnecessary and reserved for women #muchlove.”

Before the magazine issued a formal apology, Gamour’s editor-in-chief Cindi Lieve took to twitter to apologize to the star, claiming that listing Amy Schumer as plus-size was never the magazine’s intention. The official statement stated that Glamour believes Schumer’s “passionate and vocal message of body positivity is inspiring,” and that is why she was listed in the magazine.

Regardless of the argument whether or not the term “plus-size” should be used, not asking or letting Schumer know about her name being featured could potentially damage Glamour’s professional reputation. In the world of publishing, obtaining permission from the subjects of interest is vital. In this particular case, Glamour fell short. While the publication was quick to issue a formal apology, fans took to social media to express their disappointment in the brand. Many are eager to see what Glamour Magazine’s next move is in order to make up for the damage done and to reinvent their standard of what plus size is.

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