Nintendo aims to impress with Switch device

Espresso article by David Zambuto | esPResso Staff Writer

Headquartered in Tokyo, Japan, Nintendo released an inside look at its next gamer platform, the Switch, on October 20, 2016 after making a big appearance with the well-known figure of Mario at the Rio Summer 2016 Olympics

In the trailer, Nintendo presented a hybrid portal/home gaming console that players could take anywhere and continue playing at any time. The video release received 19.98 million views and created an online buzz, prompting questions for what future games and features would be included.


According to sources at Bloomberg Technology, Nintendo’s President Tatsumi Kimishima’s decision to go forward with the Switch system “was an object that’s both stationary and one you can take outside to play with anyone you want.” Tatsumi’s choice reflected his vision of the company to revitalize the business by including the use of smart devices. When asked the question on the use of VR for future designs, Tatsumi said “VR offers the experience of playing something in a new way,” adding that incorporating the use of VR is “something [Nintendo] must consider.”

In regards to price for the device, rumors are still speculating but sources at Forbes mentioned that Tatsumi stated “Regarding the price…we are in principle, not planning to sell it at a loss. We would like a wide variety of consumers to enjoy Nintendo Products.”

Tatsumi is pictured on the left. The picture is from the day he was inducted as President of Nintendo.

The concern that remains for Nintendo is if the Switch can be the next great thing and not only impress its fans but also stockholders. After the Switch release trailer, Nintendo’s stock dropped by 6.5% according to Forbes.

Nintendo plans to release the Switch on March 2017 with no exact date for the products arrival. Fans, shareholders and investors will have to wait and see what further updates will come from Nintendo in the following months.



Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: