Snapchat Enters the Realm of Wearable Social Media

Article by Marissa Kelly | esPResso Staff Writer

The simple app that started as taking a single disappearing photo has expanded into something far greater. With its first-ever physical product, Snapchat has proven to be a staple in the ever-growing social media world. Snapchat Spectacles, a pair of photographic glasses, were originally announced several months back. However, the catch is that you could only purchase these glasses at various “Snapbots” or, basically, vending machines around the United States. That is, until now.

On Feb. 20, Snapchat announced that they are now selling the Spectacles online. But what exactly is the function of these glasses?

Snapchat Spectacles are yes, glasses, but what they do is revolutionary for social media. The spectacles feature a small button that if pressed will begin recording a ten-second “snap” of whatever is in front of you. This snap will automatically be saved to your snapchat account, which later can be added to your Snapchat story or sent to friends. Snapchat markets this as an opportunity to still catch your favorite moments in front of you without having to pull out your phone and look away for a single instant. The glasses come in teal, coral, and black, and along with a charging case and cable.

While Snapchat Spectacles were available for purchasing in late 2016, the company’s decision to sell the glasses online impacts the social media world greatly. Nowadays, almost everyone has access to the Internet, and if you have $130 to spend, you might find yourself looking to use it on a pair of, essentially, social media glasses. The invention of wearable social media being available to the public is a great advancement for social media marketing and branding. This new method of connecting and sharing is an advanced piece of technology and aside from Google Glass, one of the first of it’s kind.

Only time will tell the true success of Snapchat Spectacles and how the new social media realm will adapt to this budding technology. Snapchat’s creator company, Snap Inc., is hoping to rebrand its image and become known as a “camera company.” So far, Spectacles personal twitter account (@Spectacles) has retweeted multiple favored reviews of the product along with personal videos crafted from the glasses. Snap Inc.’s hope to become known for more than just their disappearing photo app seems to be running smoothly so far thanks to this product entering the innovative world of physical social media.



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