Burger King takes a Slam at McDonald’s with ‘Real Meals’

May 1st sparked the first day of Mental Health Awareness Month and Burger King decided to take a risk in their marketing strategy in order to spread awareness of an issue that needs to be talked about more. Though this seems like a successful idea in the long-run, this campaign left consumers having more mixed feelings than Burger King expected. The fast-food chain takes on … Continue reading Burger King takes a Slam at McDonald’s with ‘Real Meals’

Apple Announces Latest Product: The Apple Card

On Monday, Apple announced its very own credit card, The Apple Card. Built into the Apple Pay wallet app, this physical credit card will not only be available worldwide but will provide its customers with 2% cash back when used through the app and 1% cash back when used through the card. Hosted in the Steve Jobs Theatre, Apple held its promotional event that included guest … Continue reading Apple Announces Latest Product: The Apple Card

Walmart Makes Executive Decision to Remove Greeter Positions in Over 1,000 Stores

“Save Money. Live Better” seems to be the words that circulate over 6,000 international Walmart stores. Consumers swear by the brand’s low prices, availability, and accessibility, however, within the past couple of years, Walmart has grown a reputation that instead focuses on their poor treatment of workers, their low pay scale, and most recently, their decision to remove greeters. Those that shop at Walmart are … Continue reading Walmart Makes Executive Decision to Remove Greeter Positions in Over 1,000 Stores

NRC Agency Tour hits Time Square

On Wednesday, Feb. 27th, twelve members of Marist College’s student-run Public Relations firm: North Road Communications, had the opportunity to venter off into Manhattan and meet with Marist alumni and former NRC member, Briana Flynn, at the Viacom headquarters. As snow began to fall in Poughkeepsie the students boarded the train and headed to Grand Central Station. After a quick lunch and some well-needed coffee, the NRC … Continue reading NRC Agency Tour hits Time Square

Amazon Backs Out Of New York City Headquarters

    Amazon announced Thursday it will not build its “HQ2” in New York City after long opposition from residents and government officials.  In a statement released on the company blog, Amazon stated that “while polls show that 70% of New Yorkers support our plans and investment, a number of state and local politicians have made it clear that they oppose our presence and will … Continue reading Amazon Backs Out Of New York City Headquarters

DAIRY QUEEN RINGS IN THE SPRING SEASON WITH FREE CONES

Article by Bridget Murtha – EsPResso Committee Member After a brutal winter (that does not seem to be completely over yet), everyone is more than ready for spring and the warm weather it is going to bring. Dairy Queen was especially excited to ring in the season with all of their customers with a special store offer on this day. On Tuesday, March 20th, all … Continue reading DAIRY QUEEN RINGS IN THE SPRING SEASON WITH FREE CONES