Apple Announces Latest Product: The Apple Card

On Monday, Apple announced its very own credit card, The Apple Card. Built into the Apple Pay wallet app, this physical credit card will not only be available worldwide but will provide its customers with 2% cash back when used through the app and 1% cash back when used through the card. Hosted in the Steve Jobs Theatre, Apple held its promotional event that included guest … Continue reading Apple Announces Latest Product: The Apple Card

MONICA COUVILLION WEBINAR

Article by Madison Gabor – EsPResso Committee Member On Wednesday, February 21st, Marist PRSSA hosted a Webinar event with Monica Couvillion, an Account Executive from a global public relations firm, Edelman. Monica is a Marist Alumni (’16) and former PRSSA member, therefore, it was extremely easy for the members to relate to her as she had once been in our shoes. The webinar began with … Continue reading MONICA COUVILLION WEBINAR

MARIST PRSSA CONCLUDES SEMESTER WITH SUCCESSFUL PANEL DISCUSSION

Article by Katy Zielinski – EsPResso Staff Writer On November 15, 2017, Marist PRSSA hosted their PR Professionals Panel. This successful event concluded the chapter’s guest speaker series. On the panel was Steven Andersen, Vice President of Content and Client Strategy at Infinite Global, John Barry, a music and arts journalist at the Poughkeepsie Journal, LoriBeth Greenan, a professor at Marist College and former Senior … Continue reading MARIST PRSSA CONCLUDES SEMESTER WITH SUCCESSFUL PANEL DISCUSSION

SENIORS SHARE THEIR EXPERIENCE AT MARIST PRSSA’S INTERNSHIP PANEL

Article by Paisley Haddad – EsPResso Staff Writer On October 25, 2017, Marist College’s  PRSSA held a senior internship panel that featured three seniors in the PR workforce. These seniors, Marina Ballentine (Health Quest), Brooke DiPalma (News 12 Long Island, Yahoo!,WABC-TV), and Lindsey Wells (Devrises Global, Jonesworks), all gave the audience a glimpse into what it’s like doing professional interviews, making connections, and balancing school … Continue reading SENIORS SHARE THEIR EXPERIENCE AT MARIST PRSSA’S INTERNSHIP PANEL

Poughkeepsie Gets Bern-ed at Political Rally

Article by Taylor Romano | esPResso Staff Writer  | U.S. Democratic presidential candidate Bernie Sanders goes the extra mile while speaking at last Tuesday’s rally in Poughkeepsie, NY. Sanders and his campaign staff flourished when executing a rally in just two days. Marcus Molinaro, Dutchess County Executive, reached out to candidates on Sunday, April 10 and Sanders quickly responded. With the venue, the James J. … Continue reading Poughkeepsie Gets Bern-ed at Political Rally

Marist College Plays Host to Critical Mention Workshop

Article by Christina Crasto | esPResso Staff Writer Public relations students at Marist were invited last week to a training workshop on the media monitoring software Critical Mention with the company’s Director of Marketing Dane Wiseman. Media monitoring is the process of monitoring the print, online and broadcast media of a particular company or industry for political, commercial and scientific reasons, often with the end goal … Continue reading Marist College Plays Host to Critical Mention Workshop

Celebrating PRSA/PRSSA Ethics Month with Ruder Finn Ethics Officer

Article by Rebecca Golub | Have you ever thought about how “fundamental values are universal?” Well Emmanuel Tchividjian has. As the ethics officer of Ruder Finn, it is his job to advise others on how to apply ethical values to all forms of communication. On Wednesday, September 23, Tchividjian visited Marist College for PRSA/PRSSA’s Ethics Month to speak with public relations students about ethical communications … Continue reading Celebrating PRSA/PRSSA Ethics Month with Ruder Finn Ethics Officer