Apple Announces Latest Product: The Apple Card

On Monday, Apple announced its very own credit card, The Apple Card. Built into the Apple Pay wallet app, this physical credit card will not only be available worldwide but will provide its customers with 2% cash back when used through the app and 1% cash back when used through the card. Hosted in the Steve Jobs Theatre, Apple held its promotional event that included guest … Continue reading Apple Announces Latest Product: The Apple Card

NRC Agency Tour hits Time Square

On Wednesday, Feb. 27th, twelve members of Marist College’s student-run Public Relations firm: North Road Communications, had the opportunity to venter off into Manhattan and meet with Marist alumni and former NRC member, Briana Flynn, at the Viacom headquarters. As snow began to fall in Poughkeepsie the students boarded the train and headed to Grand Central Station. After a quick lunch and some well-needed coffee, the NRC … Continue reading NRC Agency Tour hits Time Square

FOUR THINGS I LEARNED FROM A PUBLIC RELATIONS INTERNSHIP

Article by Sarah Lynch – EsPResso Committee Member Armed with a hefty notebook and my paper bag lunch, I timidly walked in the doors at my first PR internship. It was my senior year of high school, and though I had chosen PR as my intended major for college, I truly had no idea what I was walking into. I sent up a silent prayer, … Continue reading FOUR THINGS I LEARNED FROM A PUBLIC RELATIONS INTERNSHIP

MONICA COUVILLION WEBINAR

Article by Madison Gabor – EsPResso Committee Member On Wednesday, February 21st, Marist PRSSA hosted a Webinar event with Monica Couvillion, an Account Executive from a global public relations firm, Edelman. Monica is a Marist Alumni (’16) and former PRSSA member, therefore, it was extremely easy for the members to relate to her as she had once been in our shoes. The webinar began with … Continue reading MONICA COUVILLION WEBINAR

HASHTAGS FOR SOCIAL MEDIA ACTIVISM: FRUITFUL OR FUTILE?

Article by Sarah Lynch – EsPResso Staff Writer #MeToo. With these two words, victims of sexual assault and harassment have boldly taken to social media to share their stories and struggles. From A-list celebrities to friends and family, social media platforms have become inundated with these posts, which is exactly what Alyssa Milano wanted. On Oct. 15, in the wake of the allegations surrounding Harvey … Continue reading HASHTAGS FOR SOCIAL MEDIA ACTIVISM: FRUITFUL OR FUTILE?

TWITTER’S ROCKY ROAD TO TRANSPARENCY

Article by Marissa Kelly – EsPResso Staff Writer In the new digital age, consumers are finding it increasingly more necessary that companies establish brand identities by presenting their morals and values through online platforms. It has seemingly become an expectation amongst the public for brands to make statements after political or social events take place. Ultimately, the average consumer wants their favorite brands to be … Continue reading TWITTER’S ROCKY ROAD TO TRANSPARENCY

SNAPCHAT DEBUTS NEW 3D BITMOJI FILTERS

Article by Paisley Haddad – esPResso Staff Writer From the puppy face filter to the dancing hot dog filter, Snapchat has had it’s share of social media trends. With over 173 million people use these filters daily, Snapchat must keep up with it’s demand. Launched on September 14, Snapchat unveiled their latest filter, featuring “Bitmojis”, animated characters created by users to depict themselves. Although users … Continue reading SNAPCHAT DEBUTS NEW 3D BITMOJI FILTERS