Category Industry Insight

HASHTAGS FOR SOCIAL MEDIA ACTIVISM: FRUITFUL OR FUTILE?

Article by Sarah Lynch – EsPResso Staff Writer #MeToo. With these two words, victims of sexual assault and harassment have boldly taken to social media to share their stories and struggles. From A-list celebrities to friends and family, social media platforms have become inundated with these posts, which is exactly what Alyssa Milano wanted. On […]

TWITTER’S ROCKY ROAD TO TRANSPARENCY

Article by Marissa Kelly – EsPResso Staff Writer In the new digital age, consumers are finding it increasingly more necessary that companies establish brand identities by presenting their morals and values through online platforms. It has seemingly become an expectation amongst the public for brands to make statements after political or social events take place. […]

SNAPCHAT DEBUTS NEW 3D BITMOJI FILTERS

Article by Paisley Haddad – esPResso Staff Writer From the puppy face filter to the dancing hot dog filter, Snapchat has had it’s share of social media trends. With over 173 million people use these filters daily, Snapchat must keep up with it’s demand. Launched on September 14, Snapchat unveiled their latest filter, featuring “Bitmojis”, […]

BEAUTY AND THE BEAST’S PR CAMPAIGN BRINGS BOX OFFICE SUCCESS

Article by Sarah Pickett | esPResso Staff Writer The live action remake of the classic Disney tale, Beauty and the Beast, drew a large audience when it hit theaters on March 17. It is no surprise that the movie was a huge box office success, bringing in $174.75 million just on opening night. Much of […]

Spring Into the Season With Starbucks’ New Cup Design

Article by Kerri-Ann Seredinsky | esPResso Committee Member Starbucks never fails to ring in the holiday season with their red winter-themed cups every year. But who says the holiday season ends with the arrival of spring? This month your beloved coffee company is offering a new holiday cup to spring into the upcoming season. The “Spring” […]

The Punk Scene Comeback

Article by Kerri-Ann Seredinsky | esPResso Committee Member Good news punk fans, 2016 could be the most successful year yet for punk artists as they make their long awaited comeback to the music industry. With the release of albums this year from some of the most influential punk artists from the 1990s and early 2000s, […]

Senior PR Majors Offer Seasoned Advice

Article by Lizzy Peper | esPResso Committee Member The question that public relations majors seem to be asked most often is the same as the first topic of discussion in most PR classes at Marist: What is Public Relations? As a freshman, it was daunting to try and define the major while still trying to […]