Category PR Trending

HASHTAGS FOR SOCIAL MEDIA ACTIVISM: FRUITFUL OR FUTILE?

Article by Sarah Lynch – EsPResso Staff Writer #MeToo. With these two words, victims of sexual assault and harassment have boldly taken to social media to share their stories and struggles. From A-list celebrities to friends and family, social media platforms have become inundated with these posts, which is exactly what Alyssa Milano wanted. On […]

SNAPCHAT DEBUTS NEW 3D BITMOJI FILTERS

Article by Paisley Haddad – esPResso Staff Writer From the puppy face filter to the dancing hot dog filter, Snapchat has had it’s share of social media trends. With over 173 million people use these filters daily, Snapchat must keep up with it’s demand. Launched on September 14, Snapchat unveiled their latest filter, featuring “Bitmojis”, […]

EQUIFAX ENDURES A PR NIGHTMARE

Article by Sarah Lynch – esPResso Staff Writer Social security numbers. Driver’s license numbers. Credit card numbers. Names. Birthdays. Addresses. Equifax’s recent security breach has potentially exposed the personal information as many as 143 million Americans, more than one third of the U.S. population. The company has also announced that 100,000 Canadians and 400,000 U.K. […]

The Trouble Onboard Flight 3411

Article by Marissa Kelly | esPResso Staff Writer When it comes to airlines, passengers expect the utmost respect for their safety. Consumers want to be taken care of, knowing that they are in good hands as they are catapulted into the sky in a large transportation structure. Flying can be a scary thing, so when […]

Spring Into the Season With Starbucks’ New Cup Design

Article by Kerri-Ann Seredinsky | esPResso Committee Member Starbucks never fails to ring in the holiday season with their red winter-themed cups every year. But who says the holiday season ends with the arrival of spring? This month your beloved coffee company is offering a new holiday cup to spring into the upcoming season. The “Spring” […]

Tesla for self-driving cars by end of 2017

Article by David Zambuto | esPResso Staff Writer On October 20, 2016, Elon Musk, CEO of Tesla and SpaceX, made a public announcement that Tesla would offer consumers a full fleet of self-driving cars by the end of 2017. Sources at Tesla’s official website posted an update about the self-driving cars a day before Elon […]

Target’s New Restroom Policy Puts Targets on its Back

Article by Taylor Romano | esPResso Staff Writer According to USA Today, more than 700,000 people plan to boycott Target stores due to it’s new nationwide bathroom policy that allows the transgender community to use whichever gender specific bathroom they identify with, instead of the gender they were genetically born as. This policy was put into […]