Category Social Media

HOME DEPOT GIVES BACK TO NATION’S VETERANS

Article by Sarah Lynch – EsPResso Staff Writer With the conclusion of its seventh annual Celebration of Service Campaign, Home Depot has once again distinguished its dedication to serving veterans. From September 7 to Veteran’s Day, members of Team Depot, the company’s volunteer initiative, step “out of the aisles and into their communities” to give […]

DISNEY’S ANNOUNCEMENT OF A “HIGH SCHOOL MUSICAL” TV SERIES CONTINUES THE LEGACY OF THE FRANCHISE

Article by Paisley Haddad – EsPResso Staff Writer Disney announced that they would be offering a new streaming service, where they would be making exclusive TV series having to do with their most popular characters, that would cost consumers a much lower price than what they pay for Netflix. Fans got a big surprise when […]

QUEEN BEY SET TO RULE PRIDE ROCK

Article by Sarah Lynch – EsPResso Staff Writer Simba may be the king, but with Beyoncé cast as the Disney’s leading lady in its 2019 remake of The Lion King, it seems Nala will reign. Rumors of the mega-star’s involvement in the film arose in the spring, but on Nov. 1 the news was finally […]

HASHTAGS FOR SOCIAL MEDIA ACTIVISM: FRUITFUL OR FUTILE?

Article by Sarah Lynch – EsPResso Staff Writer #MeToo. With these two words, victims of sexual assault and harassment have boldly taken to social media to share their stories and struggles. From A-list celebrities to friends and family, social media platforms have become inundated with these posts, which is exactly what Alyssa Milano wanted. On […]

FOREVER 21 AND TACO BELL’S PARTNERSHIP TAKES INTERNET BY STORM

Article by Paisley Haddad – EsPResso Staff Writer Starting on October 11th, Forever 21 announced their collaboration with the popular fast food chain, Taco Bell. Once the news hit social media, it immediately went viral. Twitter became full of tweets showing the excitement for the new line. Forever 21 has always been known for their […]

TWITTER’S ROCKY ROAD TO TRANSPARENCY

Article by Marissa Kelly – EsPResso Staff Writer In the new digital age, consumers are finding it increasingly more necessary that companies establish brand identities by presenting their morals and values through online platforms. It has seemingly become an expectation amongst the public for brands to make statements after political or social events take place. […]

SNAPCHAT DEBUTS NEW 3D BITMOJI FILTERS

Article by Paisley Haddad – esPResso Staff Writer From the puppy face filter to the dancing hot dog filter, Snapchat has had it’s share of social media trends. With over 173 million people use these filters daily, Snapchat must keep up with it’s demand. Launched on September 14, Snapchat unveiled their latest filter, featuring “Bitmojis”, […]